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Why sport and physical recreation is more than a fringe player in Australia

While sports is overwhelmingly popular in Australia, it accounts for only 1.6% of the country's total household spending. Dr Bob Stewart, a leading sports analyst and author of Sport Funding and Financeexamines the sector's business, employment and community impacts to assess its true social and economic value.


IN STRICTLY STATISTICAL terms, the Australian sport and physical recreation sector is a “fringe player” in the national economic game. In 2010, the Australian Bureau of Statistics (ABS) found that spending on sport accounted for only 1.6% of total household spending.
Another interesting result from the ABS was that spending on sport accounted for just over 12% of total leisure and recreation spending – a sector that included the arts, cinema, books and tourism, as well as sports, exercise and games.
Considering the popularity of sport throughout Australia, this relatively small spend is even more surprising. The ‘fringe player’ and employment The same fringe player …

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