Friday, June 10, 2005

Revenue boost for Indian broadcast rights

Five companies have responded to the All India Football Federation’s tender for 10 year broadcasting rights to domestic football which closed on 8 June. According to AIFF sources quoted by Indiantelevision, Zee Nimbus has put in a bid of Rs 5.04 million (inclusive of production cost) and Zee Sports has put in a price of Rs 3.74 billion for the telecast and marketing rights.

The same sources state ESS and NDTV have submitted proposal that are slightly more complex and envisage revenue sharing and development of the game along with the Football Federation.

A final decision is expected to be announced after the bids have been evaluated by a committee comprising AIFF president Priyaranjan DAs Munshi, senior vice-president Praful Patel and treasurer Sivanand V Salgaocar.

Telecast rights to the new season starting in October are held by ‘pubcaster’ Doordarshan which is paying graded rights fees of RS 1 million, Rs 600,000 and Rs 400,000 for `A', `B' and 'C' category matches, respectively.