Thursday, July 14, 2005

Internet takes ManU further into 'Greater China'

Following its deal in June with the Everton Football Club, Chinese internet leader, China.com Inc has signed an exclusive partnership with Manchester United Interactive Ltd to host and operate ManU's official Chinese websites in traditional and simplified Chinese, and to provide wireless services in Greater China.

According to the terms of the agreement, China.com has been appointed as Manchester United's exclusive partner and provider of internet and mobile applications and services for the People's Republic of China and Taiwan [Republic of China], and its exclusive partner and provider of internet applications and services for Hong Kong and Macau. Under the agreement, the Manchester United official Chinese online destinations will be operated, hosted and promoted by China.com.

China.com celebrated its partnership with ManU by officially launching the official online and wireless services in Hong Kong and China on July 12 at a special celebration party in Lan Kwai Fong, Hong Kong. A similar celebration event is scheduled to take place in Beijing on July 14.

The traditional Chinese website and the simplified Chinese website offer all of the latest ManU news for Greater China football fans including the latest team news, exclusive player interviews, match and player's statistics, match scores andmatch schedule, team and player profiles, and One United membership information. Planned interactive features include chatrooms, downloads, online games and an e-shopping platform.

China.com will also offer football fans in the PRC real time match results, event news, pictures, audio and video content, downloads, ringtones and mobile games via its wireless platform through SMS (short messaging services), WAP (wireless application protocols), MMS (multimedia messaging services) and IVR (interactive voice response). In addition, there will be unique mobile competitions for fans to win special ManU collectibles, match tickets and a chance to meet with their favorite players.

The partnership also grants China.com exclusive rights to provide the most up-to-date and official news about Manchester United Asian Tour 2005.