Friday, July 22, 2005

Marketing guru confirmed at Soccerex 2005

Former European PGA Tour guru Ken Schofield who took the marketing and administration of golf to a completely new level will be a guest speaker on a panel at Soccerex 2005 (13-15 November 2005, Madinat Jumeirah, Dubai) which will dissect whether football is the most cost-effective marketed sport in the world. Other invited guests from sports including International Olympics, Boxing, NFL will also be joining the discussion which will prove to be a fascinating comparison as to where each sport perceives itself on the revenue food chain.

Schofield commented on his return from the British Open “I am very much looking forward to participating at Soccerex and the comparison of the marketing, TV and sponsorship revenues between the various world sport governing bodies. Being a football fan I will also look forward to enjoying the overall experience of Soccerex.”

For quick information on exhibiting or attending Soccerex 2005, contact Geoffrey Gold, Gold Group Asia/Pacific Ltd, an accredited represetative for Asia and Australia: Email: soccerex@goldglobal.com. Singapore Fax: +65 6491-5020; Jakarta Fax: +62 (0)21 719-4025; Melbourne Fax: +61 (0)3 9923-6003.