Tuesday, July 12, 2005

Real movie "not a cynical marketing ploy"

A feature film about Real Madrid proves the nine-times European champions remain, despite recent on-pitch disappointments, world football's most glamorous club according to club president Florentino Perez.

"Today is a very special day for me," Perez said when "Real, The Movie" was unveiled to the media at the club's Santiago Bernabeu stadium, Reuters reported.

David Beckham, Zinedine Zidane, Ronaldo and Raul take centre stage in the 90-minute film that weaves together documentary footage and fiction in five short stories designed to show Real's global appeal.

In one story, Beckham is the subject of a story about a Japanese teenage girl who is having problems with her envious boyfriend because of her obsession with the England captain.

The film, "whose budget of six million euros is equivalent to the salary paid by the club to Galacticos such as Beckham and Zidane", will be premiered at the Bernabeu on 25 August before going on release in Spain and other European countries.

It will also be presented during the club's tour of Mexico, the United States and Asia which gets underway on 14 July.

Director Borja Manso, a Real Madrid fan, dismissed suggestions that the film was little more than a cynical marketing ploy.