Tuesday, July 19, 2005

Thai sponsor expands Everton deal

Everton officials have important agendas with their Thai commercial partners during the club's visit to Bangkok for the Premier League's Asian Trophy competition. According to the Liverpool Daily Post, the recently signed three-year sponsorship deal with Chang Beer, part of the giant Thai Beverages group, is worth significantly more on an annual basis than the £1.5million injection Everton received from an initial one-year agreement with Chang for the 2004/05 season.

"The most lucrative sponsorship deal in Everton's history has given them a valuable edge in one of the world's fastest expanding football markets," the newspaper remarked.