Wednesday, August 17, 2005

Real Madrid scored $26M for 10-day tour

Real Madrid took in some 21 million euros (roughly $26 million) during its recent "world tour", more or less that what they paid for new Brazilian signing, Julio Baptista. It could be said then that this tour bought Real Madrid a star, Alberto Bravo reported.

"It is not only what the clubs take at the gate, one has to look further afield. It is a case of creating and exploiting a new market, generating illusions, attracting thousands of fans, making lasting impressions, achieving long-term income by making the brand name known," he quoted Emil Butragueno, a former player and currently vice-president of Real Madrid.