Friday, August 05, 2005

Real Madrid theme parks for Miami and Beijing

Real Madrid plans to construct branded theme parks in Miami and Beijing as part of a strategy to expand and develop marketing opportunities across the globe. "We are in negotiations with the mayors of Miami and Beijing to create two theme parks," Real Madrid president Florentino Perez was quoted as saying in Spanish sports daily AS.

"They will become the focus for the legions of Real Madrid fans in the powerful and heavily populated countries of the United States and China."

Real are also planning to include a theme park in Madrid at their new training base which is under construction in Valdebebas near the city's Barajas airport. AS reported that the club is aiming to have all three parks in place by 2008.

Real recently returned from an 18-day tour of the United States and Asia which was reported to have earned the club about $25-million.

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