Saturday, August 27, 2005

River Plate's Mandarin website targets China

Argentina's River Plate football club has launched an official website in Mandarin to try and build a fan following among China's 1.2 billion people. "The launch of this page is a step forward on the long road to deepening our club ties with the Chinese culture," club president Jose Maria Aguilar said, as reported by Associated Press. He said the Mandarin-language and English-language website is the first by an Argentine club.