Tuesday, September 20, 2005

Barcelona taps a major source of brand awareness

Barcelona is testing India's taste for urban tourism. Interviewed by Travel & Tourism India, the president of the Barcelona Tourism Board, Joan Gaspart, recently explained that India's "middle class of about 200 million people" is an attractive target for tourism and education promotion for Spain's Olympic City.

"In recent years, it has become common to see Indian citizens holidaying abroad and we would like this rising phenomenon to come to the capital of Catalonia," she said. "We also know that Barcelona is popular in India, especially due to football."

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