Thursday, September 01, 2005

Major Asian advertisers back ESS/Premier League

ESPN Star Sports coverage of the 2005/2006 season of the English Premier League is supported by five of Asia's most recognizable brands: Tiger, Toshiba, Toyota and Malaysia Airlines on ESS and Celcom sponsoring ESPN STAR Sports' EPL coverage in Malaysia on Astro, Indian Television reported.

"As an ardent football supporter, Tiger Beer is delighted to be sponsoring yet another season of EPL broadcasts. We know how passionate our customers are about EPL football, and our partnership with this premium, international competition serves as an ideal platform for Tiger Beer to stay connected with the millions of fans in the region. Launching this season across the region we will also have Tiger FC, a football club for Tiger Beer drinkers where members can look forward to catching the best in EPL football action at the outdoor viewing parties to be brought to them exclusively by Tiger Beer," said Asia Pacific Breweries Ltd Group Commercial director, Les Buckley.

"Toshiba strives to improve the viewing experience of people watching the exciting live broadcasts of Premier League games throughout the season by offering the very best picture quality in our new flat panel TV displays. As an international brand, we see this as a wonderful opportunity to enhance our brand further and ESPN STAR Sports gives us the platform to do just that," Toshiba Singapore MD, Akio Ozaka, said.

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