Zee adds English glamour to promote Fed Cup TV

India's Zee Sports broadcasting has signed one of England's top football voices John Helm and former England international football player Russell Osman as commentator and co-commentator respectively for the 27th edition of the Federation Cup, to be played at Jawaharlal Nehru Stadium Margao in Goa starting 19 October. Zee Sports COO Gary Lovejoy said the commentators bring with them vast experience of covering and playing in the best of international football from around the world and complement the network's "cameras, more replays, a new graphic look and interactive."

Zee Sports is also undertaking a multi-media marketing and promotional campaign across the country to "popularise football among the masses", India Television reported. "As part of the campaign several below the line activities including road shows, pub screening, football kiosks etc are being undertaken in several cities to popularise the football [and], to promote the Federation Cup, a special section on Indian football has been created on the Zee Sports website.

See also: Indian cup gains TV broadcast and prize increase (7 Oct)