ESPN Star Sports registers' double digit growth

Asia's leading sports network, ESPN Star Sports, has registered double digit growth and an official statement quoted by Indian Television claimed that the network witnessed 50 percent increase in overall advertising revenues and 20 per cent surge in non-football programming revenue.

Returning sponsors such as Tiger Beer and Toshiba have seen significant brand recognition, brand recall and measurable results through their sponsorship of the English Premier League, while Toyota's association with SportsCenter, the network's flagship news show, has delivered the audiences and the ratings, the release said.

The total numbers of advertisers on the network also grew by 10 percent each year since 2003 and include Malaysia Airlines, IBM, Johnny Walker, O2 and Volvo.