Wednesday, January 25, 2006

World Cup credit card by Standard Chartered MY

Standard Chartered Bank Malaysia Bhd expects football fans to expand its credit card base. It has become the first in Asia ex-Japan to launch credit cards in conjunction with the upcoming FIFA World Cup. At the product launch, country head of consumer banking for Malaysia, Srinivasan Shyam, said the bank expected 30,000 to 40,000 cardholders to sign up over the next five months.

The two cards are the GOAL! Card - 2005 FIFA World Cup Limited Edition that will be issued until 30 September and GOAL! Card - Foot on Globe - Have the World at Your Feet. Subscribers to the GOAL! MasterCard stand a chance to win the grand prize of two tickets for the Brazil vs Croatia opening match and two tickets to the 2006 FIFA World Cup final match. The prizes come with airfares to Germany for both matches as well as accommodation and a MasterCard prepaid card worth 500 euros.

“As the first bank to bring you the World Cup, we will not only take you to Germany but with sponsorship from Phillips, you can also win plasma TVs and home theatre systems to make watching the World Cup a really exciting experience,” said chief executive officer and managing director Shayne Nelson, as reported by The Star. The Road to World Cup Contest also offers pairs of tickets to five other World Cup matches.

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