Sponsors for AFC Challenge Cup 2006 unveiled

The Asian Football Confederation has unveiled bangla-link, one of the leading cellular phone operators in Bangladesh, as the presenting sponsor of the AFC Challenge Cup 2006 being held held in Dhaka and Chittagong from 1-16 April. Footwear manufacturer Bata and Partex Beverage were announced as official partners of the 16-nation tournament.

"Although no financial details were disclosed due to confidentiality clauses in the contract, it was learnt that the three corporate houses will provide about Tk one crore with banglalink, the exclusive presenting sponsor, giving the major share," The Daily Star reported.

AFC marketing manager Hicham El Amrani told The New Nation that banglalink will also provide 'communication support' during the event while Partex Beverage will provide soft drinks to the players and officials.

Banglalink's PR and Communication manager Solaiman Alam said his company is "committed to doing something for the development of Bangladesh soccer." Khalid Raja said RC Cola, a soft drinks brand of Partex Beverage, has been the official partner of Bangladesh Cricket Control Board for the last few years and now wants to get involved in Bangladesh football.

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