Wednesday, April 26, 2006

Emirates Airlines offers World Cup match packages

FIFA's exclusive travel partner, Emirates Airline, recently introduced its Emirates FIFA packages to provide its Indian and Asian passengers with an opportunity to experience 2006 FIFA World Cup excitement. "Passengers purchasing Emirates FIFA packages to any of the airline's European destinations will receive complimentary match tickets to the game of their choice including the final," Emirates VP India and Nepal, Salem Obaidalla, told Indian Television. The packages, starting from Euros 1,810 per person, include Emirates flights to any of the airline's European destinations (return), two nights' accommodation from a choice of one of 12 cities where matches are being played, and a complimentary match ticket to any of the games, including the final, subject to availability.

Emirates is using television, print, outdoor and the internet to create awareness of its association with the World Cup. "The message of the campaign is that wherever you go and whatever cultural background you have, you'll find people all around the world having one thing in common: We all speak one language: Football. The key visual of a person running with his arms outstretched mimicking an aircraft - a move performed by footballers after having scored a goal - show an underlined link between Emirates and the sport of football," Obaidalla said.

Emirates is looking to tie up with certain Indian hotels and pubs for screenings. These will be called FIFA World Cup Zones.

Obaidalla said India is a key market for Emirates. Indian Ocean and West Asia contributed 9.7% of Emirates' total revenue for 2004 to 2005 and 18% of total passengers.

See also: Emirates Airline signs 8-year partner deal with FIFA (18 Apr)

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