Wednesday, May 17, 2006

Journal of Sports Marketing & Sponsorship launch

The International Journal of Sports Marketing & Sponsorship - Football Special Edition will be launched in London on 24 May 2005 at a special lunch-time seminar. Guest speakers include Paul Barber, Executive Director, Tottenham Hotspur on Sponsorship from a club’s perspective, Toby Hester, Head of Sponsorship, T-Mobile on How brand owners maximise football rights and presentations by Dr Simon Chadwick, Editor, International Journal of Sports Marketing & Sponsorship; Prof Michel Desbordes, Guest Editor, University Marc Bloch, Strasbourg, France and Simon Rines, Author, Driving Business Through Sport.

Admission is free of charge but space is limited. To book email Chris Hollins: chris@imrpublications.com using ‘IMR event’ the subject box – please include your name and organisation in the email message box.

The International Journal of Sports Marketing & Sponsorship is the world's leading journal covering sports marketing and sponsorship. The May edition is a football special to coincide with the 2006 World Cup and features papers sourced from around the world including Global brand development - Manchester United; Sponsor recall - Euro 2004; Image fit and impact on brand awareness - 2002 World Cup; Developing brand equity - Toronto Maple Leafs vs FC Barcelona; Shirt sponsorship - Managing partner commitment; Factors influencing attendance - J. League; Merchandise brand launch - US.Lecce; and Financial control - French League.

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