New "World Cup Rap" soccer anthem is online

Hip-hop group The Sky Beneath has unveiled the full version of its football anthem, The Game (Olé), to a breathless American market. The song is available with accompanying video at www.thegamesong.com and can be purchased on iTunes and other online music stores around the world. Performed by Sky Beneath group members Furyus and Fitzgeezus, it features "a catchy, call-and-response chorus" singing "Olé!" and "witty, energetic soccer wordplay" over bass-booming, uptempo production by producer Steven Van Beathavin. Rather than focusing solely on one national team, "The Game (Olé)," fuses American hip-hop with a name-dropping roll call of foreign and domestic superstars. "Hip-hop is a worldwide movement and soccer is the world's game. The song is a way for us to celebrate our favorite sport and our favorite music, while paying tribute to soccer players and fans everywhere," said Furyus. The song has been generating heavy buzz on Joga.com, Nike and Google's new social networking site dedicated to soccer, as well as on myspace.com/soccerrap. User-submitted viral videos on sites like YouTube.com, MySpace and Google Video have tapped into a huge demand for online football content—with many users setting game highlights to music. But the video for "The Game (Olé)" is reportedly the first original song set to soccer footage.

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