A delegation of senior Chinese sports government officials are flying into London next month to speak at a one-day conference hosted by English Premier League champion Cheleas FC aimed at identifying opportunities in the fast emerging market. The officials will be attending C-Zone, an event designed to help those in the sport industry capitalise on the opportunities offered by China's new generation of consumers and identify how to succeed. It takes place at Chelsea's home stadium, Stamford Bridge, on 11 July. Among those jetting in will be Chen Feng, deputy director of BOCOG Marketing who will discuss how the Olympics serve companies as a global promotion platform. Also attending will be Zhang Huanzhi, secretary of the Beijing Sports Foundation and Chen Xiyao, vice secretary of the China Sports Industry Association.
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