Tuesday, June 27, 2006

TribalFootball.com expanding via Asian languages

TribalFootball, the football website that celebrates the "towns and cities, states and provinces, countries and continents all competing in their chosen colours and designs in stadia ranging from old suburban grounds right through to the hi-tech venues with retractable roofs" is expanding into Asian-languages. Launched in 2000 from Australia, the English-language service attracts 10 million page views per month and is ranked as high as 4th largest soccer media site by www.ranking.com. Currently its user traffic comes from Europe 40%, Asia 20%, North America 15%, South America 10%, Africa 5% and Oceania (including Australia) 10% but Asia is growing rapidly as is North America.

"We expect traffic will grow further once the various language versions of tribalfootball.com come online, Lou Sticca - the major shareholder/co-founder and commercial director - told Asian Football Business Review. "Our target market is everyone that can access a computer. Realistically the fans go to tribalfootball.com because we provide regular updates from our global network of contributors (journalists, players and coaches) and the fans get a very quick overview of what is happening in world football in relation to player moves, recruiting targets from clubs and coaches, bust ups and departures from clubs and national teams, the inside news from players at clubs, etc," he said.

Tribalfootball has licensed Panawork Inc, a Korean company, to reproduce the website in the Korean language (the url will be korea.tribalfootball.com) and there are discussions underway with potential licencees for Japanese, Indian, Malay, Chinese and Indonesian. versions in Asia and, over the next 24 months, European languages such as Spanish, Italian, Portugese, German and French will be rolled out.

The company has also licensed a number of businesses that produce merchandise sold online and will be extending its products through online shopping and then into retail markets. The range will include leisure clothing as well as branded football boots, runners and other fashion footwear.

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