Barclays' Premier League sponsorship adds Asia

Barclays, the UK based international banking group, has renewed its title sponsorship of the English Premier League in a deal until 2010 worth £65.8 million. The new contract is effectively a three-year extension to the bank’s current agreement with the league, which was due to expire at the end of the current season, but now also includes the annual pre-season Premier League Asia Trophy. “We all know about the fantastic appeal of the Barclays Premiership in the UK but this sponsorship also fits our international presence and aspirations particularly in Asia and continental Europe. It provides us with powerful brand visibility in the many markets around the world in which we operate," Barclays president Bob Diamond said.