Saturday, September 16, 2006

BenQ delivers record sponsorship to Real Madrid

Real Madrid has reached a €100 million agreement with Taiwan mobile phone company BenQ, a firm which purchased the celluar business of Siemens last October. BenQ will extend the current BenQ-Siemens club shirt sponsorship until 2010 and display static publicity at the Santiago Bernabeu stadium. According to Soccer Investor (16 Sept), the new contract, worth €25 million a year, places Real Madrid as "the best renumerated in the world in terms of sponsorship".

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