Italy's Internazionale expands marketing to China

Italian Serie A club Internazionale has signed an exclusive partnership with internet portal Sina to establish a Mandarin Chinese-language version of its official website, according to Soccer Investor (10 Oct). Sina will provide Inter-related content to the global Chinese community including latest club news and photos, live scores and match reports, statistics and player profiles. Inter has established strong links with China in recent years with initiatives such as the Inter Campus project in Qingdao, the friendly match against China Super League club Shanghai International in Trento in 2004, and last season's Serie A matches against Livorno and Lazio with the Pirelli logo on Inter's shirts translated in Chinese characters.

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