South East Asia 'most valuable' to Premier League

The final stage of the English Premier League broadcast-rights sales process began this week with invitations to overseas broadcasters to tender for rights from 2007-08. The last three-year deal raised £320 million, with the most valuable territories being Scandinavia and South-East Asia. Since then the PL has established Premier League Productions, a joint venture with TWI, which controls live and highlights packages piped to overseas buyers. Overseas contracts are likely to push broadcast income to a massive £2.5 billion, Frank Kelso reported in The Guardian.

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