Friday, November 17, 2006

Mobile Sports Content to reach $3.8 bn by 2011

Mobile sports information and entertainment services are expected to take an increasing share of the global mobile sports, leisure and information content (infotainment) market over the next five years. According to Juniper Research, the global market for mobile sports content and services will grow from just over $1 billion in 2006 to $3.8 billion in 2011 at an average annual growth rate of 27 percent. This is out of a total sports, leisure and information content market worth just under $4.2 billion in 2006 and growing to $9.5 billion in 2011.

Over the whole period 2006 to 2011 mobile sport, leisure and information content and services is expected to generate a cumulative revenue stream of over $42 billion. 40 percent of this is expected to come from the European market, 33 percent from Asia Pacific and 18 percent from a rapidly growing North American market.

The key market drivers will be the increasing availability of 3G services and support for high quality video; the globalisation of sport personalities and club support; and improved flow of digital sports rights for mobile distribution.

"These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in innovative ways, now that the technology barriers are diminishing," Bruce Gibson, Research Director at Juniper Research, said.

"This will only happen if everyone in the value chain pays attention to detail. End user experience in some markets of mobile sports content services built around the 2006 FIFA World Cup, has not been consistently good. Many new users of sports services have been disappointed with the quality of the deliverable and may never buy again. First impressions count for a lot and particularly with time sensitive content like goal alerts and replays, the first experience has to be good to generate repeat business," he warned.

For complimentary whitepapers and details of the new study Mobile Sport, Leisure & Information Content: Opportunities & Markets, 2006-2011 (third edition) visit www.juniperresearch.com. Juniper Research provides analytical services to the global hi-tech communications sector, providing analyst reports, consultancy and industry surveys.

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