Monday, January 08, 2007

Nike confirms 4-9 year sponsorship of Malaysian kit

Following recent deals with football bodies in Australia and Indonesia, Nike has announced a four-year sponsorship of the Football Association of Malaysia. The sportswear company will provide the main attire for all national teams and also contribute to youth development programs. The contract has an option for renewal for another five years. The partnership began last night with the unveiling of the national team shirt which will be worn by the senior side in the ASEAN Football Federation Championship, beginning in Bangkok on Friday.

“The amount is substantial and it is just not confine to the attire alone. In Malaysia, Nike have an extensive history in support of youth programmes for the last decade, among them the Nike Manchester United Premier Cup that provides U-15s with a platform to develop their talent,” FAM deputy president, Datuk Redzuan Tan Sri Sheikh Ahmad, said. “More recently, Nike encouraged more than 50,000 young people to join the Joga Bonito grassroots event that inspired football participation across the country. These program will continue and we will also look at other areas of cooperation.”

Tim Parkinson, marketing director, Nike South East Asia, said that the company's aim was to use its experience in the sports for the benefit of Malaysian football. “Nike have worked with world-class teams at both national and club levels and our passion for football leads us to continue to invest in the development of the sport across South East Asia. We hope to instil a world-class culture of performance and success here as well,” he said, as quoted by The Star.

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