Serie A broadcasting rights in five Asian markets

Broadcast rights for the 2007-2010 seasons of the Italian Serie A, managed in Asia by the Media Partners & Silva joint venture with Dentsu, have been allocated by tender in Hong Kong, China, Macau, Vietnam and South Korea. According to Soccer Invester, Vietnam Advertising purchased the 130-game package for Vietnam, Teledifusao de Maca for Macao SAR and in Hong Kong SAR Now Broadband TV (PCCW) will broadcast a minimum of 130 matches on its new Mega Sports Channel while I Cable TV will broadcast 60 matches. In China, CCTV secured the broadcast rights of a package of 60 matches and Hi Sun Technology secured the new-media rights, while the main package is yet to be awarded. MediaCorp purchased new-media rights in South Korea.

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