Sunday, February 04, 2007

Taiwan's Acer signs Barcelona sponsorship deal

Taiwan-based computer manufacturer Acer has entered into a multi-million dollar sponsorship deal of Spanish league leaders FC Barcelona. According to Paul Durman in The Sunday Times, the deal will give Acer exclusive rights to pitch-side advertising at Barcelona’s Nou Camp stadium and in its hospitality areas. Acer will also be given television exposure through post-match interviews with players such as Ronaldinho and will be entitled to use the players in its marketing. It will be the club’s official IT supplier and will have daily advertising slots on Barca TV. Barcelona is rare among leading clubs in resisting shirt sponsorship. Acer already sponsors Italian football club Inter Milan.

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