Taiwan's BenQ sponsors European Championships

UEFA has unveiled Taiwan-based electronic giant BenQ Corporation as the last of the ten major sponsors of European Championships to be held in Austria and Switzerland in 2008. BenQ, which was a technology partner of the last tournament in Portugal in 2004 will have global marketing and sponsorship rights in the category which includes mobile phones and digital still cameras. Since Euro 2004, BenQ reputation suffered embarrassment as a result of the bankruptcy of the mobile devices division it acquired from Siemens. The bankruptcy forced an early termination of a four-year shirt sponsorship deal between BenQ-Siemens and Spanish football club Real Madrid, worth an estimated US$143 million.

South Korea's Hyundai-Kia is another Asian major sponsor of the event.