Chelsea's Korean website to help turn 'world blue'

English Premier League champion club Chelsea has launched its first Korean language website, The announcement with web partners MediaCorp took place at a ceremony set up by the club's sponsors Samsung in Seoul, the capital of South Korea. Korea is a key strategic market for Chelsea following its five year partnership with Samsung which began in 2005. "The new website will give our Korean supporters a fan friendly service in their native language and tailored to their football cultur," Chelsea CEO Peter Kenyon said.

"Samsung is very proud to be the Official Club Sponsor of Chelsea FC," IY Rhee, Senior Vice President of Samsung Corporate PR, added. "Now as part of our shared vision to 'Turn the World Blue', we are delighted to support our friends' expansion into our own home market of Korea."

The connections between Chelsea and Samsung will be extended this summer when the Samsung Bluewings take part in a four-team tournament in Los Angeles with Chelsea, LA Galaxy and Tigres. Chelsea last played the Bluewings in Seoul in May 2005 to celebrate the signing of the sponsorship agreement.