New Liverpool owners still hungry for Asian income

New Liverpool FC co-owner Tom Hicks positively shone when he mentioned the growth markets in the Far East. “It’s no coincidence that big Premiership games start at 12.45pm on a Saturday,” he told Brian Alexander of BBC Radio 5 Live and The Times. “That’s prime time in Asia, in China, Japan, Malaysia and Indonesia. We have an 85 percent market share of fans in some of those regions, who grew up when Liverpool were the dominant force in the Seventies.

Manchester United has that share now in places like China. We are investing to make Liverpool the dominant club again in that region. Liverpool can do it. It has the tradition and the history. More than any sporting team in America, including the long-established brands like the [New York] Yankees or the [Boston] Red Sox, Liverpool has a great chance of winning that audience.”