Wednesday, March 07, 2007

Man Utd signs Spanish property group sponsors

Spanish commercial giants Grupo 2002 and ASC have become the latest Platinum Partner of English Premier League club Manchester United, through their subsidiary property company Royal Resorts Sports and Leisure. The multi-million pound, five-year deal will launch the residential projects, using the Club’s global marketing platform. The partnership will see the establishment of promotional areas at Old Trafford, as well as stadium advertising, web promotion and direct marketing to build a recognised and trusted brand.

Grupo 2002, chaired by José Ramón Caraba, is composed of around thirty companies with interests in the real estate, financial and service sectors. ASC, chaired by Pablo Abad Anderson, is a family group with twelve years of experience in the international market and is focused on services in the real estate, financial and business sectors. The group is present in Europe and Asia.

Manchester United chief executive David Gill has confirmed the cash generated by the Royals Resort deal will help finance any major transfer market moves in the summer.

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