Emirates promotes FIFA Women's World Cup

Emirates, the Dubai-based international airline, will be inviting youth football fans and underprivileged students to join them at matches of the FIFA Women's World Cup 2007 being held in Shanghai, Tianjin, Wuhan, Chengdu and Hangzhou. "We believe sport is an ideal vehicle to communicate with our customers and enables us to achieve global awareness of our brand. Association with the most high-profile sporting events in the world is part of Emirates' strategy to become a global brand and household name. This tournament helps to further strengthen our confidence and commitment to this dynamic country," said Edwin Lau, Emirates' Regional Manager for Greater China and North East Asia.

This flagship event in women's football will bring together, from the 10-30 September, the top sixteen teams from the six confederations. "The FIFA Women's World Cup is without doubt the standard bearer of women's international football and has grown by leaps to nearly 3,000 TV-hours coverage and a total cumulative TV audience of 526 million viewers worldwide. We are convinced that Emirates special guests and all other viewers will witness women's football at its best and will have an unforgettable time', responded Eelco van der Noll, FIFA's Head of Marketing.

The partnership with the FIFA Women's World Cup 2007 also marks Emirates' fast expansion in mainland China. The airline currently operates daily non-stop passenger services and six weekly freighter services to Shanghai and inaugurated Beijing direct daily flights last September, which will become double daily from 1 May 2007. Emirates has an impressive portfolio of football sponsorship. Besides the FIFA Women's World Cup 2007, the airline is also involved in all other FIFA competitions for youth and men including the FIFA World Cup and further development projects of the world governing body of football in the 2007-2014 period.

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