Thursday, May 31, 2007

Barcelona backs Wei Wei's women's football song

Chinese singer and megastar Wei Wei has joined hands with world famous football club FC Barcelona for a new music video release saluting women's football. The parties have reportedly agreed for the US-based Velletri Soccer Group to be a major partner in the project.

"The music video will be launched in connection with Women's World Cup 2007 in China, starting in September. In the video there will be youth players representing VSG acting together with players from FC Barcelona. Wei Wei will sing a brand new song with the players," Jan Kallman, PR and Communictaion Manager of VSG, told Asian Football Business Review.

"This is a fantastic project for all parts. For VSG there will be global awareness of our concept and a great opportunity to increase our business. With expanding business more children of the world will make it in to our schools and soccer academies. Asia is also a very hot market for European soccer clubs. They are looking for possibilities to broaden their fan base," he said.

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