Friday, June 08, 2007

Brazilian football promotes in India and on UK TV

Clube dos 13, an umbrella organisation of Brazil's top 20 clubs, is reportedly finalising agreements to telecast Brazilian football matches in India. Clube dos 13 President Fabio Andre Koff, who accompanied Brazilian President Luiz Inacio Lula da Silva to India this week, held talks with Information and Broadcasting Minister and All India Football Federation President Priya Ranjan Dasmunsi on promoting football in India. New Delhi's ambassador to Brasilia, Hardeep Singh Puri told IANS that an agreement is expected on allowing Brazilian football matches to be telecast in India. Koff and his team will send the draft of the proposed Memorandum of Understanding from Brasilia later this month and, once AIFF clears it, the agreement can be implemented as early as next month.

The football telecasts are part of a broader pact to develop the sport in India including football clinics, coaching and nurturing of Indian talent, specifically the youth and exchange of coaches. Cruzeiro, one of Brazil's top clubs, is also engaged in talks with football authorities to train Indian players at their academy in Brazil. The club is also planning to set up an academy in India but talks are at a nascent stage, sources said.

In the United Kingdom, Brazilian distributor Globo TV Sports has licensed the weekly sports magazine show Footbrazil to Sky Sports for broadcast, reported World Screen. Currently airing in more than 90 countries, Footbrazil is a weekly magazine program transmitted via satellite, with material in English prepared especially for the international market. It covers behind-the-scenes, training, standings and player profiles for the Serie A Campeonato Brasileiro.

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