Brazilian National Championship's Asian launch

Asian football fans in Singapore may not have to wait long or pay prohibitive prices for regular supply of televised Brazilian National Football League Championship games. Clube dos 13, which represents 20 major Brazilian football clubs, has appointed ST Teleport, a Singapore-based, full-service teleport and satellite communications solution provider, as the “Official Carrier and Marketing Partner” of the Brazilian Football and Leisure Channel. The territory covers the entire Asia-Pacific region as well as Middle East and North Africa for the next five seasons starting from 2007.

"Football fans in the Asia Pacific and the Middle East have been fed a staple of the English Premier League, German Bundesliga, Italian Serie A and Spanish Primera Division for years. With this appointment, they now have a chance to experience real football, the stuff that led the Brazilians to five World Cup Titles! Now is the time for the viewers to enjoy the best football of the world with exceptionally good quality of production, transmission and commentaries in several local languages,” commented Philip Koh, Managing Director of ST Teleport.

The launch in Singapore follows the signing of a Memorandum of Understanding with the Singapore Sports Council and the Football Association of Singapore on 6 February to forge a relationship of co-operation between the two countries. Delegations from Clube dos 13 and ST Teleport have travelled extensively to Hong Kong, Macau, Malaysia, United Arab Emirates, India, Japan and China to secure relevant broadcast deals with major broadcasting partners.

Clube dos 13's Singapore-based Brazilian football portal www.clube13.com.sg aims to showcase an interactive, world-class e-commerce portal in several languages - English, Arabic, Mandarin and Japanese and in the future extending to other Asian languages. In addition to news and information about Clube dos 13 and the 20 football clubs it represents, viewers of the interactive portal will have access to exclusive Brazilian football statistics, photo and video galleries containing highlights of Brazilian National Football Championship matches.

Online polls and online forums will be available in the future to further the interaction between fans and the football clubs. There will also be an e-commerce facility with multiple e-payment options to enable purchases of football memorabilia online. The portal will have a single infrastructure featuring a content management system that allows easy updating of content by different parties in various parts of the world, and also an analytical tool to analyse online visitor behaviour.

“This is the best way to bring Brazilian football closer to our Asia-Pacific and Middle East fans and friends. For many years, we realise and value the great support shown towards our national team and players. We want to share our league’s football culture and our country’s heritage with the rest of the world. After all our football clubs in Brazil are the birthplace of the best football players in the world,” Dr Fabio Andre Koff, the President of Clube dos 13, told Asian Football Business Review.

Clube dos 13 was founded in 1987 by the 13 leading football teams in Brazil and now manages the TV broadcasting and other marketing rights of the Brazilian National Championship as well as the interests of its 20 clubs: Corinthians, Palmeiras, Santos, São Paulo, Flamengo, Vasco, Fluminense, Botafogo, Grêmio, Internacional, Cruzeiro, Atlético Mineiro, Bahia, Coritiba, Goiás, Sport Recife, Portuguesa, VitÓria, Guarani and Atlético Paranaense.

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