Chelsea's exclusive Asian merchandising partner

Peter Kenyon, Chief Executive of English Premier League club Chelsea FC and Perhson Wong, Chairman of EZshopnet Ltd, today signed an exclusive merchandising partnership contract for the Asia Pacific region. The first project of the partnership is the development and operation of AP's first Chelsea FC online megastore - www.chelseamegastore.hk - which has been up and running since 1 June 2007. EZshopnet is also planning to put forward a series of promotions in order to further promote football culture among the public. Projects in the pipeline include setup of thematic bars and restaurants with Chelsea FC image and merchandises, joint venture with renowned chain stores at strategically important geographical locations and signing sub-licensing partners in different countries.

"The Asia Pacific region is one of the major areas that we are targeting to develop. We would like to promote the club's image and products more effectively among the fans and also the public via this partnership. With EZshopnet's valuable experiences in the local market and also in football businesses, we have full confidence in achieving unprecedented success in the region, " Kenyon said. "With the continual increase in demand for Chelsea FC merchandises among AP football fans, we are excited about finding such a competent partner who can offer a full range of manufacturing, sales and other related brand building support to us. This partnership will bring along the greatest benefits to all Chelsea FC fans," Ron Gourlay, Commercial and Venue Director of Chelsea FC, added.

Established in 1996, EZshopnet Limited is one of the largest direct mailing houses in Hong Kong. "We are much honored to be appointed as the club's exclusive merchandising partner to help foster Asia Pacific's football culture with Chelsea FC. With the growing popularity of football sports, we are confident that Chelsea FC's fans in the whole AP will feel much closer to this distinguished football club," Wong, said.

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