KBS contracts South Korean TV rights for Brazil

South Korea's state-owned broadcaster, Korean Broadcasting System, has agreed a deal with the Traffic Sports Marketing and Total Sports Asia agencies for the rights to broadcast all nine of Brazil’s home matches of the 2010 South American World Cup Qualifying Tournament. The matches are held over a period of three years starting with the first match on 17 October 2007. The deal covers all media platforms. “Since we have a plenty of experience airing the Brazil’s qualifying matches for 2006 Germany, we strongly believe that this will be another precious chance to meet the expectations of Korean audience“, said Young Moon Park, Head of Sports Business Team of KBS.

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