Panasonic India Pvt Ltd is partnering with the All India Football Federation (AIFF) to promote football in India in a three-year deal. The Japanese-owned technology company will make "substantial investments" in the initial phase to build up a powerful sporting culture of football in India; particularly to build a passion for the game amongst the Indian youth.
Sponsorship money will also support the Indian national team's preparation with Panasonic branding prominent at exhibition and friendly matches according to FIFA regulations. At the announcement ceremony Panasonic unveiled a new football shirt through Bollywood actress, Dia Mirza.
According to Daizo Ito, CEO of Panasonic India, Panasonic has been a strong supporter and endorser of football in Thailand and is delighted to extend this association to India.
"At Panasonic, we acknowledge that sport can be a powerful vehicle for social change, bringing people together and instilling values of teamwork and camaraderie. We hope that our association with AIFF will create spectacle both on and off field and connect diverse football fan base together through this amazing sport,” he told media.