Tuesday, June 14, 2011

Japan's JCBI sponsors Vietnam Football Federation

JCB International, the international operations subsidiary of JCB, the only global payment brand based in Japan, has signed with the Vietnam Football Federation to sponsor Vietnam's national football team.

Apart from branding opportunities available through the team and stadium, JCBI and VFF are also discussing the issuance of co-branded cards.

Vietnam is one of JCB's key target markets because of its strong growth and potential scale for card payment market. Since 1991, JCB and JCBI have been expanding JCB merchants in Vietnam to increase the card acceptance for JCB cardmembers. Currently JCBI has merchant acquiring relationship with nine partner banks and financial institutions, and approximately 12,600 merchants now accept JCB cards. JCBI and major banks in Vietnam are planning to issue JCB cards in August this year.

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