Friday, July 08, 2011

Italian Super Cup 2011 presents the first Milan Derby to Chinese fans

The next edition of the Supercoppa Italiana (Italian Super Cup) will be held on 6 August 2011 in China's National Stadium in Beijing, known as the 'Bird's Nest'.

This year's contestants will provide a Milan/Milano derby - 'eternal rivals' AC Milan and Internazionale Milano - both of which have won the Cup five times since the competition began in 1988.

The Cup is a pre-season football competition held the week before the season begins in Italy every year. It is contested by the winners of the Serie A and the Coppa Italia in the previous season, as a curtain raiser to the new season.

It is often played at the home of the Serie A champions. In 1993 and 2003 it was held in the USA cities of Washington, D.C. and East Rutherford, the 2002 final was played in the Libyan capital Tripoli and the 2009 final was also played in the Bird's Nest in Beijing.

The event is reportedly the first sports marketing campaign for smart phone company, Huawei.

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