Wednesday, July 13, 2011

Team China returns to television through CCTV

The Chinese Football Association's National Team will return to the screens of China Central Television after the state-owned broadcaster signed a three-and-half year contract with the CFA’s commercial partner, China Football Industry Development Company/World Sport Group.

CCTV's engagement with CFA Team China will begin with the FIFA World Cup 2014 qualifying match against Laos in Kunming on 23 July being shown on the nationwide sports channel, CCTV 5, and will continue until the end of 2014, the World Sport Group announced on its website.

The deal with CCTV follows the signing of a four-year deal between World Sport Group and the China Football Industry Development Company to develop new commercial and media opportunities for CFA Team China. The relationship, which began at the start of June, has already seen a new brand identity and a new website – www.cfateamchina.com - launched with further initiatives in the pipeline.

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