The first edition of the Asian Forum on Sports Innovation: International Seminar on Professional and Grassroots Sports and Development held in Jakarta, Indonesia, was organised by Sports Dynamics / Football Dynamics Asia, endorsed by the Indonesian Marketing Association (IMA) and supported by FIFA, the Asian Football Confederation and United Nations agencies. Its official media included Indonesia's KOMPAS newspaper, ESPN STAR Sports and the Asian Football Business Review.
Its two integrated streams, 'professional sports dynamics' and 'sports and development', covered sports issues of critical importance to private sector sponsors and Corporate Social Responsibility funders of athletes, clubs and sports competitions; government policy makers at national and regional levels; and all stakeholders in sports administration, athlete management and revenue raising.
Coinciding with the Final of the Asian Football Confederation’s prestigious 2007 Asian Cup, the conference at The Sultan Hotel attracted to Indonesia a remarkable agenda of some of the most outstanding international speakers on sports, development, marketing and sponsorship and corporate social responsibility. These included:
Sport as a tool for Development and Peace. The mandate of the Special Adviser is oriented not only towards the world of sport, sports industries and governments, but also towards UN organisations in charge of development and peace-making -keeping and enforcement, to see which activities and programs can benefit from a partnership with sports organisations.
Asian sports professionalism and grassroots from the media perspective (pdf), he pointed out that while "the best of the action is right on your doorstep" there must be communication.
The seminar was also fortunate to have a broad presentation in a historical context on Indonesia sports sponsorship and Corporate Social Responsibility opportunities by Fritz E Simandjuntak, Vice President of the Indonesian Marketing Association and Head of External Relations of the Rajawali Group, who spoke on revitalising Indonesian sport through Sponsorship and Corporate Social responsibility (pdf).
And two excellent Indonesian case studies on the progressive social role of sports were presented to an international audience for the first time:
The seminar was chaired by Football Dynamics Asia's CEO, Geoffrey Gold, who also presented on 'five secrets' behind the marketing success of the English Premier League in Asia.